If you’ve cruised the Sniffies map lately—and if you’re reading this, we’re going to assume you have—you’ve probably noticed something that’s become more and more common: more bi guys. The Sniffies map has always been a spot for curious guys to explore, and that means more people experimenting, and pushing the boundaries of the sexual expression—in fact, the amount of Cruisers that identified as bi on Sniffies more than doubled between 2023 and 2024. Now, there are more bi guys than ever on Sniffies—for some guys, Sniffies even served as a bisexual awakening.
But the rise of bisexuality in recent years goes beyond the Sniffies map. More broadly, the percentage of Americans that identify as something other than straight has sharply increased. A Gallup poll shows that the number of people identifying as LGBTQ+ has grown a full 2% since 2020, now resting at 7.6%. That two percent represents millions of people experimenting and redefining how open they are about their sexuality.
Within that group, people identifying as bisexual made up the majority at more that 57%—according to Gallup, that’s more than 4% of the US population. Gen Z is leading the charge: More than 22% of Gen Z identifies as something other than heterosexual; more than double millennials (9.8%), and about five times Gen Xers (4.5%).
Other studies support Gallups findings. A 2023 study published in the Journal of Sex shows that the percentage of people who identify as bi or have sex with both men and women has nearly tripled since the mid 90’s. These changes, as the authors of the study explain, are indicative of the way that sexual experimentation has become more accepted over the years. “These changing norms,” they write, “appear to have affected the proportion of people who identify as bisexual and likely also affected actual sexual behavior.”
The bottom line? Sexuality is fluid, and it’s always the right time to experiment. Bisexuality is growing more common as attitudes around masculinity, queerness, self expression, and sexual mores evolve. Traditional boundaries around masculinity are shifting quickly—particularly for younger people—and particularly on the Sniffies map—and that has implications for sexual expression. It’s particularly telling that the percentage of people identifying as non-straight jumped in 2020, a year when most of the world had a lot of extra time and space to look inward, and reflect on what truly turns them on.
From movies to couches—everything’s bi if you know where to look. If you’re thinking of setting up your first bisexual MMF experience, we’ve got you covered. Check out the Sniffies map—log on, and get off.
