Hey Cruisers, Blake here with some news I wanted to share with you first.
Since its founding in 2018, Sniffies has been designed, built, and operated by Cruisers for Cruisers. Together, we’ve made it a place to explore connection, chase curiosity, and find each other quickly and directly.
That’s always been the point. And that’s not changing.
Today, I’m excited to share that Sniffies is partnering with Match Group through a significant minority investment, signaling a new era of Cruising.
The team that brought the Cruising experience to the Sniffies map will stay the same—founder-led, Cruiser-driven, and independently operated. The platform, the spirit, and the community will continue to be shaped by the people who use it every day.
WHY THIS MATTERS
As Sniffies has grown, one thing has stayed consistent: we build based on how you actually use the platform.
You’ve made the map your own. You’ve shown us what works, what doesn’t, and where we need to go next. With added resources and support, we’ll be working to make the Sniffies app a better place for Cruisers.
This partnership gives us the ability to move faster on that.
WHAT WE'RE FOCUSED ON
TRUST & SAFETY
Continuing to reduce spam and bad actors, while protecting the individual control and freedom that make Sniffies what it is.
PLATFORM IMPROVEMENTS
Building faster, improving the map, and making it even easier to find what you’re looking for, when you’re looking for it.
STRONGER NETWORK
Growing the community so local experiences feel more active, more dynamic, and more reliable wherever you are.
WHAT'S NOT CHANGING
Sniffies will always be the unapologetic cruising platform we know and love.
Sniffies leadership is staying the same, founder-led.
We’re not moving away from what makes Sniffies work: openness and directness.
We’re continuing to build around real-world connection, with the same focus on immediacy, discovery, and exploration that got us here.
LOOKING AHEAD
From the first conversations with the Match Group team, we knew they understood what makes Sniffies different.
This partnership is about supporting that, not redefining it.
We’ll keep listening, keep building, and keep evolving the platform alongside the community that made it what it is.
More to come.